Be afraid, be very afraid. In this informative book we are introduced to a new breed of mathematicians, "the numerati", who are responsible for gathering loads of private information individuals provide when they use a credit card, donate to a cause, surf the Internet, or even make a phone call.
The book's chapters include:
This book is so so interesting. I especially enjoyed the chapters on Shoppers and Bloggers. One firm in New York analyzes data from web searches, and gathers some 20 billion behavioral clues on internet users each day. I also learned about an interesting Blog search engine, how political consultants target particular voters, and so much more. This non fiction book is highly recommended.