Thursday, October 2, 2008

155 - The Numerati; Stephen Baker

Be afraid, be very afraid. In this informative book we are introduced to a new breed of mathematicians, "the numerati", who are responsible for gathering loads of private information individuals provide when they use a credit card, donate to a cause, surf the Internet, or even make a phone call.

The book's chapters include:
  1. Intro
  2. The Worker
  3. The Shopper
  4. The Voter
  5. The Blogger
  6. The Terrorist
  7. The Patient
  8. The Lover
  9. Conclusion
This book is so so interesting. I especially enjoyed the chapters on Shoppers and Bloggers. One firm in New York analyzes data from web searches, and gathers some 20 billion behavioral clues on internet users each day. I also learned about an interesting Blog search engine, how political consultants target particular voters, and so much more. This non fiction book is highly recommended.

RATING - 5/5 - COMPLETED - 10/1/08

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